Ad - Advertisement Message

An advertising message falls into more of the detail levels of advertising activities. It is the message you want to present to your prospects at this focus of advertising.

Advertising messages can be customized to the small business needs. However, more detail is required with this level of activity such as contact information, the landing page and an email address. Optional tracking can be initiated at this level to automate the recording of visitors.

More details can be found in Ad Maintenance.

Advertising messages are the basis for a number of different advertising activities. Once you have a message, it can be communicated in many different forms. The activities include adding:

• Vendors

  Vendors can be added simply by right-clicking your mouse on the Ad node of the activities tree. A pop up menu will display, click on the "Add Vendor" option. See Vendor Maintenance for instructions on how to maintain a vendor.

  
  
  

  Next Step: Vendor Overview

• Sites

  Sites can be added simply by right-clicking your mouse on the Ad node of the activities tree. A pop up menu will display, click on the "Add Site" option. See Site Maintenance for instructions on how to maintain a site.

  
  
  

  Next Step: Site Overview

• Locations

  Locations can be added simply by right-clicking your mouse on the Ad node of the activities tree. A pop up menu will display, click on the "Add Location" option. See Location Maintenance for instructions on how to maintain a location.

  
  
  

  Next Step: Location Overview

As with all of the advertising levels, the results of your advertising activities can be added at this level. See Enter Results for an overview.