Ad Groups are very similar to campaigns in their function. The focus, however, is more on separating different advertising messages which are part of the same campaign. The end result though is to allow statistics of lower level advertising activities to be rolled up so that you can analyze the performance of different advertising ad groups by comparing them.

Advertising ad groups can be customized to the small business needs. For example: your focus could be on free classified ad sites. One ad group could be for work at home business ads, another ad group would be for product ads.

More details can be found in Ad Group Maintenance

Only Ads, the next level of advertising, can be added under an ad group. There is no limit to the number of ads which can be added.

Ads can be added simply by right-clicking your mouse on the Ad Group node of the activities tree. A pop up menu will display, click on the "Add Ad" option. See Ad Maintenance for instructions on how to maintain an advertising ad.

As with all of the advertising levels, the results of your advertising activities can be added at this level. See Enter Results for an overview.

Next Step: Ad Overview