An advertising message falls into more of the detail levels of advertising activities. It is the message you want to present to your prospects at this focus of advertising.

Advertising messages can be customized to the small business needs. However, more detail is required with this level of activity such as contact information, the landing page and an email address. Optional tracking can be initiated at this level to automate the recording of visitors.

More details can be found in Ad Maintenance.

Depending on where in the advertising activities hierarchy you add an ad message activity, different functionality is enabled. It's still the same Ad Message, but the options available to you can be different.

1. Generic Ad Message focused on wide range of people.

   With this scenario, advertising messages are the basis for a number of different advertising activities. Once you have a message, it can be communicated in many different forms. The activities include adding:

   • Vendors

     Vendors can be added simply by right-clicking your mouse on the Ad node of the activities tree. A pop up menu will display, click on the "Add Vendor" option. See Vendor Maintenance for instructions on how to maintain a vendor.

     
     
     

     Next Step: Vendor Overview

   • Sites

     Sites can be added simply by right-clicking your mouse on the Ad node of the activities tree. A pop up menu will display, click on the "Add Site" option. See Site Maintenance for instructions on how to maintain a site.

     
     
     

     Next Step: Site Overview

   • Locations

     Locations can be added simply by right-clicking your mouse on the Ad node of the activities tree. A pop up menu will display, click on the "Add Location" option. See Location Maintenance for instructions on how to maintain a location.

     
     
     

     Next Step: Location Overview

2. A specific Ad Message focused on a specific contact.
   • Response

     Responses can be added simply by right-clicking your mouse on the Ad node of the activities tree. A pop up menu will display, click on the "Add Response" option. See Response Maintenance for instructions on how to maintain a response.

     
     
     

     Next Step: Response Overview

As with all of the advertising levels, the results of your advertising activities can be added at this level. See Enter Results for an overview.