In the context of the Advertiser Helper software application, leads simply represent a "batch of prospects or contacts". Normally, prospect leads are purchased in batches. For example, 100 prospects "this week", 100 prospects "next week", etc.

Advertising leads can be customized to the small business needs. The main purpose is to separate the tracking of advertising statistics for the prospect leads purchased from this vendor.

More details can be found in Leads Maintenance.

Only Contacts, the next level of advertising, can be added under leads. There is no limit to the number of contacts which can be added.

Contacts can be added simply by right-clicking your mouse on the Leads node of the activities tree. A pop up menu will display, click on the "Add Contact" option. See Contact Maintenance for instructions on how to maintain an advertising contact.

As with all of the advertising levels, the results of your advertising activities can be added at this level. See Enter Results for an overview.

Next Step: Contact Overview