A location is primary used for physical outdoor and print advertising locations. However, from a tracking of statistics perspective, a location could be almost anything.
Advertising locations can be customized to the small business needs. The main purpose is to separate the tracking of advertising statistics.
More details can be found in Location Maintenance.
There are no additional levels of advertising under the Location level.
As with all of the advertising levels, the results of your advertising activities can be added at this level. See Enter Results for an overview.
Next Step: Response Overview