Sites and Sub-Markets are very similar in functionality. Both represent specific websites used for online internet advertising where you have posted your advertisement message. The different is that a sub-market represents a specific place on a website, most often used to post ads to different cities on the same website.

There is a good deal of information that can be captured at this level of advertising, but only the website address is required. Optional tracking options are built in to simplify the recording of visitor statistics.

More details can be found in Site Maintenance.

Only Sub-Market, the next level of advertising, can be added under an site. There is no limit to the number of sub-markets which can be added.

Sub-Markets can be added simply by right-clicking your mouse on the Site node of the activities tree. A pop up menu will display, click on the "Add Sub-Market" option. See Sub-Market Maintenance for instructions on how to maintain an advertising sub-market.

Sub-Markets can also be added by simply selecting a sub-market on the site screen.

As with all of the advertising levels, the results of your advertising activities can be added at this level. See Enter Results for an overview.

Next Step: Sub-Market Overview