The main feature of Advertising Activity Analysis is to spot hot spots across the different levels of advertising activity.

Software Features for Analyzing Your Advertising Levels Detail

Statistics Based on Advertising Level

The Activity Analysis is integrated with the activities tree pane on the left side of the screen. As shown in the example above, the top-level Advertising Methods level is selected, giving you a statistical view of all activities. However, you could easily select a lower level in the activities tree and the activity detail would automatically change to reflect this. The example below shows the Classified Ads activity node selected:

You may have noticed that the data-grid layout was different for the Classified Ads example that it was for the Ad Methods overview. Each of the advertising activity levels can have a custom layout assign to it. Not every small business will use online advertising methods, some will use strictly fliers or some other kind of print advertising method. For them, having to look at data columns for page views is not needed. Also, each level's custom layout can choose which levels of activity to include in the data-grid output offering your small business complete control over how you analyze your data. Please see the "Layout Menu option" for more details.

Statistics Based on Custom Date Selection

All of the analysis is based on the date selection you previously made. The software remembers this from screen to screen, until you change the date range to a different value. You can see the current date selection value by hovering your mouse pointer over the date selection icon:

The active date selection value can be changed simply by clicking on the date selection icon. More details can be found on this in the How to Use Date Selector.

Statistics Based on Custom Layout Selection

The columns of data included in the activity analysis, along with which levels of activity are included in the statistics can be changed by using the Layout Selector. More information can be found on this in How to Use Layout Selector. This layout customization is also remembered from screen to screen until you use it again to change the layout. Please NOTE: the layout you change depends on the level of activity you have selected in the activity tree. As described in the first feature above, each activity level has it's own customized layout.

Simply click on the Layout Selector button to make any changes:

Statistics Data can be Exported

The currently defined data columns in the grid can be printed or exported to Excel for additional analysis. The purpose if this Activity Analysis is simply to provide a quick snapshot of your advertising activities. Many third party applications already provide feature-rich methods of charting or analyzing your data. Simply export your data to one of these applications using the Excel export button:

Next Step: How to Use Analysis of Online Internet Advertising Sites